With Spotify Ad revenues growing 75% year over year in Q3 of 2021, more agencies are tapping into this audio giant’s ad platform to deliver results for their clients. Whether your agency is already using Spotify Ads to drive demand for your clients or it’s something on your roadmap, Spotify Ads are a growing opportunity to capture the attention of an audience that’s actually listening.
Saving Time to Focus on Spotify Ads Success
In-house experts and audio advertising agencies help their clients reach new listeners with value-driven publicity that offers a great experience without interruption.
If you are running Spotify ads for your clients, your team spends a good portion of its time adjusting ads until they are just right. But you’re probably also spending too many billable hours each month putting together client reports instead of focusing on the marketing creative that drives results.
With the Spotify Ads integration, each client you onboard gets access to their AgencyAnalytics reporting system from Day One. You have actionable insights at your fingertips and save countless hours each month on client reporting.
Your clients are happy with your agency’s transparency and see that you are consistently delivering a solid ROI by presenting:
- Ad Spend
- Clicks
- Impressions
- CTR
- Conversions
Your clients also have a holistic overview of their ad campaigns and audience, as you’ve given them a login to a client-facing dashboard that saves time during your one-on-one meetings to discuss strategy rather than explain the numbers.
A Lower Barrier to Entry for Audio Ads
Podcast advertising is effective—and on the rise. Spotify is the leading music streaming platform with over 300 million users, half of which are under 35. Spotify ads are also 25% more effective than regular ads.
Given the success of its podcasting strategy so far, advertisers can expect Spotify’s investments in new podcast ad products to keep rising.”- eMarketer
Most agencies have few clients that would love to place their products in different mediums and want to take advantage of Spotify Ads’ continual growth in ROAS. But when your team’s resources are limited, the extra effort to set up a new reporting system for the platform could be a roadblock.
That’s now taken care of. Simply connect to the Spotify Ads integration in AgencyAnalytics for comprehensive reporting, allowing your team to focus exclusively on optimizing newer campaigns to improve ROAS for your clients.
With that, your agency is ready to add a new advertising channel for a few of your willing clients. It’s now much easier for your agency to test out the free voiceover tools and mixes Spotify offers, producing professional-quality ads for your clients’ pilot campaigns.
Dive Into Spotify Ads Data With Zero Fuss
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Marketing agencies that use Spotify to advertise their clients’ products or services need actionable data to optimize their digital audio campaigns. Accessing real-time Spotify metrics in a visual marketing dashboard instead of the platform itself allows agencies to dedicate their efforts to strategizing and creating quality content.
The Spotify Ads integration enables agencies to pull critical metrics into an intuitive reporting platform and combine them with other marketing channels to give a complete picture of their marketing activities. All drag-and-drop, zero fuss.
The Spotify Ads dashboard in AgencyAnalytics organizes your clients’ latest Spotify metrics into an intuitive dashboard.
| Campaign Metrics | Engagement Metrics |
| ImpressionsUnique ImpressionsTotal ClicksClick-through rate (CTR)Media CostCost per click (CPC)Cost per mille (CPM)Cost per engagement (CPE) | 15 seconds Engagements (LP)Total time on pageEngagement rate |
| Video Metrics | Conversion Metrics |
| Video startedVideo watched to at least 25 %Video watched to at least 50 %Video watched to at least 75 %Video watched to at least 95 %Completion rate | ConversionsConversion rateCost per conversionImpression conversionsClick conversionsRevenueProfitView-through conversionsUnique conversions |
Let’s look at what’s included in each dashboard tab.
1. Summary
The default mode of the Summary section provides you with an immediate snapshot of how your client’s Spotify Ads marketing efforts did over the last 30 days. It visually represents key metrics such as:
- Hourly breakdowns
- Cost model summary
- Ad Completion
- Spend
- Clicks
- Skip Rates
- Impressions
- And more!
You can always use the widgets on the right-hand side of your dashboard to drag and drop any key metrics you’d like to see.
2. Campaigns
This tab offers you a more detailed view of the campaigns themselves, with more granular details into:
- Impressions
- Clicks
- Spend
- CPC
- CPM
- CTR
- Completes
- And more.
3. Ad Sets
This is where a majority of your client’s ad performance data can be found. View performance and targeting information for each ad set such as platform type and gender targets. Compare how ad sets are performing with visual graphics that break down clicks, CPC, impressions, and more–all by Ad Set.
4. Ads
Easily browse through your Ads, and keep track of their status–whether they’ve been approved, and if they’re still active. See how each ad is performing against the others to better improve your creatives. Preview each ad without ever leaving your dashboard!
5. Audience
Get detailed information about your client’s audience. The visual graphic shows you which countries, devices, and DMAs are getting the most impressions, clicks, etc. for you to better understand your client’s reach.
Connect the Spotify Ads Integration in 3 Easy Steps
- Navigate to the campaign you’d like to connect to the Spotify Ads integration.
- Click on Integrations from the menu bar and then on Spotify Ads from the list of integrations.
- You will first be prompted to connect to a new account, where you will enter your Spotify Ads credentials.
After you enter the login credentials, the integration is complete, and your client’s Spotify Ads metrics will be imported and displayed within the dashboard.
Use additional data and filters to dig even further into the campaign performance data, including engagement rates, video completion rates, view-through conversions, and more.
All of these metrics are organized in a visual way in your Spotify Ads dashboard and are automatically updated for you. The dashboard is divided into four tabs:
- Account Summary
- Campaigns
- Ad Sets
- Ads
- Audience
If you run ads for multiple clients from a single Spotify Ads account, simply select the campaigns that you want to appear in each client’s dashboard so that they only see their data.
All-in-One PPC Reporting with Spotify Ads
Present the data so that your clients’ successes point back to your agency’s efforts. Bring in metrics from Spotify Ads to analyze data and build comprehensive client reports in minutes.
Combine your clients’ metrics from 70+ additional marketing channels, including Social Media, Google Analytics, Google Ads, and Spotify Ads. (We’re adding new integrations each month!) AgencyAnalytics gives you a full suite of tools to scale your agency like white labeling, automated reporting, and client and staff management.
Use the PPC Report template to get your client reports out the door in minutes! New to AgencyAnalytics? Try it free for 14 days.