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How To Reduce Agency Churn With Client Reporting
Ah, churn–it happens to the best of agencies. Whether you’re a well-established marketing agency or you’ve just begun scaling operations, it’s all part of the journey. But even if it’s expected, your agency must have measures in place to reduce it (if you’re serious about sustainability, that is). While churn isn’t always in your control […]
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How Much Should Your Agency Charge for PPC Management? (+Free Template)
To your average client, success in a PPC campaign can be a complete mystery. It happens, but they often have no idea why and would be hard-pressed to replicate it. That’s where your agency comes in. You avoid the pitfalls of wasting precious PPC budgets and use every successful best practice out there to create […]
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Pros and Cons of AI Tools for Marketing Agencies
You’ve seen it everywhere. From early emerging AI platforms like Grammarly predicting tone and grammar mistakes to the recently popular ChapGPT taking the internet by storm–AI tools are here to stay. In fact, the global AI market is predicted to take off in the next few years, reaching a $190.61 market value in 2025. Source If […]
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Want To Sell Your Marketing Agency? Here Are 11 Exit Strategies To Consider
You started with a vision–and with blood, sweat, and tears, you’ve made that vision come to life. Your agency has blossomed, and now you’re ready to move on to your next adventure. It could be the defining business transaction of your life: the sale of your marketing agency. If you’re the owner of an established […]
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How To Respond When a Client Fires You: 7 Agency Experts Weigh In
You think you have the perfect client: great communication, an open feedback loop, and stellar work delivered. But then things take a turn for the worse–and fast: an email comes from your client saying they will not be working with you again. What do you do? Knowing how to respond when a client fires you […]
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The Craziest Client Requests (And How To Respond to Them)
The fast-paced world of marketing agencies can be a stressful place to work. Time is often of the essence–deadlines must be met, budgets must be adhered to, and marketing materials must be on top of their game. Meeting these milestones requires marketing professionals to remain organized and focused while juggling multiple tasks simultaneously. We surveyed […]
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How To Create an Unstoppable Brand for Your Clients
A lesson that has become painfully clear in recent years is that we can’t control everything. Whether it’s COVID-19, inflation, interest rates, the trend to work from home, or territorial invasion, a myriad of unforeseeable factors have the power to change not only our personal lives but our businesses. If you’ve ever sat across from […]
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Scaling up Your Local SEO Efforts for Multiple Locations
So you’ve just landed a new client–and instead of having one business location, they have numerous locations or franchises. Your agency might already be an expert in local SEO, but when dealing with more than one location, optimizing local SEO for multiple locations gets a bit trickier. Not to worry. Although it takes some extra […]
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How To Get More SEO Clients? 20 Experts Chime In
Picture this–your digital marketing agency begins to scale, and you’re finally ready to onboard more SEO clients–woohoo! But even if you’ve got everything in place, where exactly do you find the next clients? After all, new SEO clients won’t appear from thin air unless you put in the work. And you are not alone. When asked, a […]
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KPI vs. Metrics: How To Report Your Clients’ Goal Progress
You simply can’t stay on track, measure success, or identify areas for improvement if you’re not properly implementing KPIs and metrics at your agency. After all, having this data available at your fingertips gives you actionable insights that benefit your clients. While there are a number of factors that go into keeping clients happy, we […]