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From Google Sheets to Automated Reporting Software: What To Expect
Did you know that agencies with 20 clients spend 30 hours on manual client reporting every month? For an employee to handle reporting at $40 per hour, that’s a loss of $1200/month for your agency. Without the right tools, the more clients you take on, the more your agency gets bogged down by non-billable tasks. Nobody likes to fiddle […]
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19 Lead Magnet Ideas for Your Digital Marketing Agency
Scaling a marketing agency is never easy. And although word-of-mouth referrals are great, relying exclusively on your existing clients to grow your agency’s client base can limit how quickly your agency grows. We get it. You’re so focused on lead generation for your clients that you haven’t carved the time to do it for yourself. […]
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How a Thriving Side Hustle Turned into a Full-Fledged SEO Agency
A passion for helping people meet their dreams is the common thread between Jens Rhoades’ previous teaching role and his current position as President of Floodlight SEO. It’s the foundation of his long-standing career and the heart of his business. Before heading his Minnesota-based marketing agency, Rhoades found great joy as a high school English teacher […]
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When & How Often to Email Your List
Successful email marketing isn’t just about what you have to say but how often and when you say it. Even the most informative of emails can become spam if you haven’t cracked the code to email frequency and time. And the immediate effect of it will be a shrinking subscriber list with dwindling revenue. But is there a magic […]
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How To Get More Local Business Reviews & Boost Your Clients’ SEO
You’ve done all the right things for your local SEO clients–from optimizing their website to setting up their Google Business Profile (GBP) and Bing listings–but they’re still not getting enough reviews. What do you do? A lack of reviews is not something you or your client should ignore. After all, your clients’ online reviews affect their search engine rankings. […]
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Defining Success at All Stages of the Digital Agency Life Cycle
Starting a marketing agency is a journey full of enthusiasm and uncertainty. As your agency continually evolves, so do the challenges to overcome. If your agency isn’t prepared for what’s coming next, you’ll likely experience disruptions in productivity or experience unforeseen setbacks in your agency’s growth trajectory. While growing your client base is great, you […]
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An Agency Guide to Google Analytics 4 (GA4) Dimensions
Dimensions are one of the foundations of Google Analytics 4. But many agencies have a common struggle: there are over 170 dimensions spread across over a dozen different categories–and that’s not even counting custom dimensions! Using GA4 to its full potential requires a solid understanding of dimensions, but it can be hard to know where to start. Recently, […]