My Blog

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  • What’s Happening To Google Ads Smart Shopping and Local Campaigns?

    The power of automation can no longer be ignored! We’re talking about Google Ads’ newest campaign type: Performance Max.  It’s officially time to start upgrading your Smart Shopping and Local campaigns with this new, autonomous way of advertising. Google states that Performance Max was created to do just what its name suggests: maximize performance. Whether […]

    June 29, 2022
  • Tune Into Spotify Ads Metrics With Streamlined Client Reporting

    With Spotify Ad revenues growing 75% year over year in Q3 of 2021, more agencies are tapping into this audio giant’s ad platform to deliver results for their clients. Whether your agency is already using Spotify Ads to drive demand for your clients or it’s something on your roadmap, Spotify Ads are a growing opportunity to capture […]

    June 27, 2022
  • 10 SMS/Text Marketing Mistakes Agencies Should Avoid (+ What To Do Instead)

    In today’s digital world, we are all subject to an endless barrage of ads and marketing messages. In fact, it’s hard to go a full hour without receiving some kind of marketing message while browsing the internet, watching videos, checking social media, or reading emails, Over time, we develop a system to tune out the […]

    June 22, 2022
  • How To Find Your Agency Niche

    Picking a niche is something many agency owners don’t do until decades into the business. When starting out, agencies tend to take on every client that comes their way to increase their client base and generate much-needed revenue. Although effective initially, diluting your agency’s services can lead to burnout and lack of direction.  We’ll look […]

    June 21, 2022
  • How to Build a Marketing Agency That Endures and Thrives

    In 1999, for Peter Jasniewski, the ability to communicate and instantly share content with anyone worldwide was a very compelling concept. In the late 90s, when people were still running around with pagers, using fax machines, and hosting servers in oversized closets, the internet was still in its infancy. While no one quite expected how […]

    June 20, 2022
  • 15+ Important Content Marketing Metrics to Track For Your Clients

    When it comes to growing an agency or a client’s business, content marketing can be one of the most valuable strategies. Looking at our content marketing strategy, we see a dizzying array of content marketing metrics. Keeping track of multiple clients’ content marketing data can be time-consuming and overly challenging–without the right strategy.  There are […]

    June 16, 2022
  • Conversion Metrics to Track for Agencies

    With so much data at our fingertips, tracking it is easy with automation software. But often, the issue isn’t just about how to track your client’s metrics, it’s about what you need to keep an eye on to ensure successful campaigns. Your clients hired your agency to track what matters and help them translate the numbers into actionable business […]

    June 15, 2022
  • 31 Digital Marketing Analytics That Matter to an Agency

    As a digital marketing agency, you’re always on the lookout for new and innovative ways to measure the success of your campaigns. And while there are hundreds (if not thousands) of digital marketing metrics that you can track, not all of them are going to be relevant or actionable when it comes to optimizing and […]

    June 14, 2022
  • How to Get the Most Out of Your 14-Day Free Trial

    If you’ve just signed up for AgencyAnalytics’ free trial, congratulations! You’ve just joined over 5,000 agencies and 100,000 users who have taken the first step to streamline their data-retrieval and client reporting processes. These two things eat up hours of your agency’s time each month, but most aspects involved in client reporting can and should be automated. […]

    June 9, 2022
  • The Ultimate Agency Guide to Social Media Analytics

    Social media is the go-to place for brands to bring in new leads and build brand awareness and loyalty, which is priceless in a sea of online competition. There are numerous reasons why they’ve turned to your agency for professional help. For one, you bring the experience–and the social media analytics tools–to glean actionable insights […]

    June 8, 2022
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