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How To Bring Focus To Building a Successful Digital Agency
It’s no surprise that the digital agency industry has seen tremendous growth in the past few years. This growth is led mainly by the increasing demand for digital marketing services worldwide. The global market for digital advertising and marketing was estimated at US$350 Billion in 2020 and is projected to more than double to US$786.2 Billion by […]
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15 Best Link Building Tools For Agencies
If you’re handling SEO for a client, chances are that–at some point–you’ll be asked to build backlinks. This is an essential part of the process, and if done correctly, can help improve your client’s website ranking on search engines. If done incorrectly, it can cause more harm than good. In order to make the process […]
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7 Tips to Scale Your Dental Marketing Agency
Let’s say you’ve been running a successful dental marketing agency for a few years. You’ve got a great list of happy clients and a talented team, but you’re still growing and adding new clients to the roster. At a certain point, you’ll feel like you’ve reached a tipping point. Maybe you’ve already reached it–are you […]
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How To Perform a Google Business Profile Audit
We’re not going to sugarcoat it. Performing an audit on anything is always going to be a time-consuming task, but because Google Business Profiles are crucial for your client’s local SEO, your agency should perform a regular audit to boost your client’s rankings. Google is frequently updating its platform, so the best practices you currently have in place […]
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White Label Reporting Software Every Growing Agency Needs
Imagine being a client receiving two SEO reports. The first is a professionally white labeled SEO report with a clear, strong brand, front and center. The other contains the same data but no branding. Which do you think would have more authority? Which one would you trust more, even if the data was essentially the same? If […]
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Stripe Integration to Track Growth and Revenue Data in Your Client Reports
Everyone from small startups to Fortune 500 companies uses Stripe to accept payments. And if your clients are part of the 3.1 million companies using Stripe’s payment processing service, this integration is for you. The new Stripe integration with AgencyAnalytics provides instant visibility into the most insightful payment data. The live data aggregates into a live dashboard […]
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3 Ways to Use Keyword Rank Tracking to Drive Client Growth
With over 60,000 searches taking place on Google every single second, staying on top of all your clients’ keyword rankings is necessary to drive growth, grow your clients’ brand visibility, and promote their long-term success. It also opens up a world of possibilities to prospect and upsell clients, providing unique insights into this huge piece […]
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Customer Journey Mapping – A Must for Marketing Agencies
Consider this scenario (it’s one you’re likely familiar with). A client approaches your agency to run a social media campaign for a newly developed landing page. After a month of optimizing and tweaking, you’re pleased to report a successful campaign that racked up a ton of website clicks— woohoo! Despite gaining social traction, your client […]
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What is Google Analytics 4? A Complete Guide for Marketers
IMPORTANT UPDATE: Universal Analytics (the standard version of Google Analytics) will cease processing new data on July 1, 2023. Universal Analytics 360 properties will benefit from an additional three months of data processing, which will terminate on October 1, 2023. Google Analytics 4 will be the only Google tool available to track your website activity after […]