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How To Promote Workplace Diversity at Your Agency
We often hear about diversity in the workplace. But why does it matter for agencies? Here’s a real-life scenario: Say your agency takes on a new client with operations in Western Europe, but you’ve never worked on accounts outside the US. Employees with local knowledge help you navigate this uncharted territory, pointing out any cultural […]
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How Investing in a Client Reporting Tool Boosts Agency Efficiency
Have you just had it with manual reporting? It’s probably why you’re here. Working for an agency has plenty of advantages, but the monthly grind of compiling client data is not one of them. Even so, reporting is still a top priority–it’s what you and your clients need to make data-informed decisions. That said, there must be […]
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16 Vital Email Engagement Metrics To Track
QUICK SUMMARY: Email engagement metrics are essential for gauging recipient interaction with emails, directly impacting marketing campaign effectiveness. This article outlines strategies to enhance ROI through careful monitoring of these metrics, emphasizing their role in optimizing overall marketing efforts. While some clients may think of emails as archaic remnants of the 2000s, email marketing is […]
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7 Agency Growth Mistakes To Avoid When Scaling Fast
Scaling your agency without a strategic plan is like attempting to run a marathon without proper training—it’s a recipe for early burnout and disappointment. Imagine stepping up to the starting line, fueled by ambition, only to realize halfway through the race that your energy reserves are depleting faster than you’d anticipated. This mistake is similar […]
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8 Must-Have Features for Digital Agency Reporting
Efficiency is key in the digital marketing world, but creating client reports is a time-consuming and complex task that every marketing agency grapples with. Digital agency reporting is crucial for demonstrating campaign success, strategizing, and communicating future plans. However, the time and effort it takes to gather data from multiple sources, analyze it for insights, […]
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16 Key Podcast Metrics Your Agency Needs to Track
When was the last time you listened to a podcast? If you’re like most business leaders, your answer might be “earlier today”. 51% of B2B audiences tune in to podcasts daily, making it an invaluable tool for marketing agencies and their clients alike. Creating a podcast for your agency or for your client’s business is a […]
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12 Essential Marketing Agency Industry Insights for 2024
Over the past year, AgencyAnalytics gathered insights that shed light on the current state of marketing agencies, their challenges, and the opportunities ahead. Our 2023 Benchmarks Report brought forward some compelling findings every agency leader should know as they gear up for a busy 2024. From the continuous quest for new clients to the pivotal role of […]
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How Perceived Value Helped Melon Local Dominate the Insurance Marketing Niche
When Whitney Green-Olson was 15, she painted fire hydrants under Kentucky’s blistering sun and sweltering 110-degree summer heat. The only woman working for the Hopkinsville Water Environment Authority had a single vision: Get out of Hopkinsville and move to the big city. Green-Olson is now the CEO of one of Nevada’s fastest-growing marketing agencies, Melon Local. […]
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What To Look for in a Marketing Analytics Platform (Buying Guide)
Let’s be honest. Researching marketing analytics platforms—or any software solution for that matter—brings up a whole gamut of emotions. You’re probably feeling excited and optimistic about bringing innovation and improvement to your marketing agency. But at the same time, the choices are overwhelming. Cost is always a concern. You might be skeptical about whether certain […]